What exactly are you doing on Tinder? Impression management on a matchmaking mobile software - Alicia Sainz
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What exactly are you doing on Tinder? Impression management on a matchmaking mobile software

What exactly are you doing on Tinder? Impression management on a matchmaking mobile software

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Mobile phone dating applications such as Tinder have actually exploded in appeal in the last few years. On Tinder, impression administration starts with a inspiration to down load the software, the choice of one’s profile photos and an evaluation associated with objectives of possible Tinder matches. These procedures take place in a technologically mediated environment of paid down cues and increased control, neighborhood proximity and a filtering process that is reduced. My focus in this paper is it stage that is first of administration, which is composed of both impression inspiration and impression construction. Especially, do you know the impression that is pre-match methods of Tinder users? We present the results of interviews with Tinder users when you look at the Netherlands. Individuals had been recruited via a Tinder profile that marketed the analysis utilising the University emblem and a description that is brief. Interview questions centered on individual understandings of self-presentation practices and profile construction. The interviews additionally examined just exactly exactly just how users evaluated their prospective matches. Outcomes reveal users’ motivations for making use of Tinder vary from entertainment to ego-boost to relationship seeking, and these motivations sometimes alter over time. Profile pictures are chosen so that they can present a great yet self that is authentic and selected as a example of not merely one’s desirability but additionally of other indicators such as for example training degree. Tinder users ‘swipe’ not just browsing of individuals they like, also for clues on how presenting by themselves so that you can attract other people like them. This research provides understanding of individual experiences and perceptions within the still under-researched part of inquiry.


Whether searching for a love that is passionate, searching for a partner, or wanting an informal encounter, men and women have very very very long developed types of presenting on their own into the many appealing solution to prospective lovers. Mediated opportunities in order to connect with other people have actually developed from newsprint adverts to teletext to online websites that are dating while the latest offerings are matchmaking mobile applications like Tinder.

Impression management or self-presentation exists both face-to-face plus dating bbwcupid in mediated types. A man shaves, applies cologne, and dresses in his finest before a first date. On Tinder, a female selects a picture that is attractive of as her primary picture. In a digital environment, like in true to life, impression management begins ahead of a face-to-face conference and even just before communication that is interpersonal. On Tinder, this impression administration starts with selecting one’s profile pictures. It continues by what Leary defines as impression monitoring: ‘For visitors to practice self-presentation, they need to monitor, at one degree or any other, the way they are now being recognized and examined by other people’ (1995, p. 47). Tinder users try this by evaluating the objectives of prospective matches.

There is certainly tremendous research regarding self-presentation and love within the last few ten years (Ellison, Heino, & Gibbs, 2006 ; Hall, Park, Song, & Cody, 2010 ; Manning, 2014 ), examining dating sites such as Yahoo! Personals (Ellison, Hancock, & Toma, 2012 ), Match.com (Gibbs, Ellison, & Heino, 2006 ), and OKCupid (Zytko, Jones, & Grandhi, 2014 ). Recent work examines Grindr, the matchmaking software geared toward males looking for guys (Birnholtz, Fitzpatrick, Handel, & Brubaker, 2014 ; Blackwell, Birnholtz, & Abbott, 2015 ; Brubaker, Ananny, & Crawford, 2016 ; Gudelunas, 2012 ). Scientific studies are appearing on Tinder individual knowing of privacy dilemmas (Farnden, Martini, Raymond, & Choo, 2015 ; Stenson, Balcells, & Chen, 2015 ). Dating apps present a novel technical environment for impression administration, due primarily to dilemmas of reduced cues and increased control, neighborhood proximity, and a filtering process that is reduced. These problems is explained in detail in the coming part. First, some detail is provided by me on Tinder.


Though dating web sites nevertheless take into account the biggest share of the market, 1 dating apps have actually increased in appeal in modern times. When compared to dating web sites, dating apps ask users to offer restricted information for possible matches, specifically, lots of pictures plus an optional amount that is small of (Blackwell et al., 2015 ; Gudelunas, 2012 ). I distinguish Tinder from dating web sites since it is a location-based relationship platform available only being an app that is mobile. Further, Tinder will not ask users to resolve compatibility concerns and doesn’t enable detail by detail filtering techniques, features typical to websites that are dating. On Tinder, the impression that is first have of a possible match is her/his primary profile picture. If your user is interested in seeing more, s/he can tap the profile, that will expose extra pictures, optional text, and shared Facebook friends and Facebook likes. 2 Users swipe left to reject and straight to accept a match that is potential. In the event that right swipe is shared, it really is a match, and Tinder permits users to talk in the software.

Tinder premiered in October 2012 and has now accomplished international appeal. This has a lot more than 50 million users that are global 196 nations, with 9 billion matches since its inception. 3 Globally, Tinder users login on average 11 times every day and invest between 7 and 9 mins swiping within a solitary session. Females profiles that are browse 8.5 moments at the same time versus 7.2 for males (Bilton, 2014 ). Within the Netherlands, there have been a predicted 1.5 million users in 2014 (Eigenraam & Zandstra, 2014 ). A romantic partner online is not though the app itself is relatively new, the concept of meeting. According to Statistics Netherlands, between 2008 and 2013, 13percent of Dutch individuals came across their partners online, and 50 % of these met on online dating sites. 4

My inspiration for performing this research, presented as an investigation concern, would be to explore: do you know the pre-match impression administration techniques of Tinder users? Because of this paper, we draw in the impression administration literary works, bearing in mind the relevance of the technologically mediated dating environment. I first current theoretical factors, followed closely by a description associated with interviews We carried out with Tinder users. Interview analysis is followed closely by a summary and conversation.