Even Revel's Facebook page bears their slogan that is new Wanted
Oahu is the very first good news since Atlantic City's casino that is newest opened: finally, a marketing campaign appears to be working, and July's numbers mirror the improvements every-where within Revel Casino-Hotel.
New Campaign Working
Having its seemingly obvious 'Gamblers Wanted' campaign including a sign that is massive right on the front side of this casino Revel has apparently made it clear that their former no-smoking, chi-chi attitude is out aided by the Atlantic Ocean tides, and a more approachable 'come on in and spend your hard earned money' tactic is working for them.
Revel's revenues for July had been $23.4 million, from the combined take from both slots and table games, which represents a dramatic 33 percent jump from last year.
'I think the July outcomes clearly reflect the impact of the 'Gamblers Wanted' campaign,' said Jeffrey Hartman, Revel's interim CEO.
Overall, however, Atlantic City casinos are going to be wanting more gamblers; the figures for all of the gambling that is beleaguered's casinos continued to freefall, with a nearly 4 percent drop compared to 2012, according to numbers released by the state's Division of Gaming Enforcement. The only real other casinos that showed gains besides Revel were Borgata, up 19 %, and Resorts Casino Hotel, by having a 6 % jump compared to year that is last.