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Dating internet site eHarmony's 'scientific' match advertising banned

A dating web site's declare that it utilized a "scientifically proven matching system" to set up those searching for love, happens to be prohibited.

An advert for eHarmony regarding the London Underground in read: "It is time technology had a chance at love. July"

The Advertising Standards Authority (ASA) called the claim "misleading".

The internet matchmaker stated it will make its advertising "as clear as possible" while it"respectfully disagrees" with the ruling,.

The web site had been struggling to provide the ASA any proof that clients had a larger potential for finding love, despite claiming that its "scientifically proven system that is matching the secret of compatibility and chemistry".

"Imagine to be able to stack the chances of finding lasting love completely in your favour, " the advert read.

'Crude puffery'

The complaint that is initial lodged by Lord Lipsey, the joint president regarding the each Party Parliamentary Group on Statistics and a former person in the ASA council.